SWITCH.FROM RENTING ATTENTIONTO OWNING IT.
Money can buy attention. Algorithms can help you show up. And then? A thumb flicks and you’re gone.
What did that moment really do? Will they remember how it felt? Did you claim a place in their mind – and in their life?
Switch is the strategic-creative partner ambitious marketing teams deserve. Together, we turn attention into assets and impressions into IP. Over 16 years of deep client partnerships have taught us this: rented attention doesn’t build brands. Relationships do.
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WHY SHOULD BIG BRANDSHAVE ALL THE FUN?
We learned the science of brand craft on blue-chip accounts across FMCG, finance, automotive, healthcare and more. And we mastered the art of applying it with feisty fighters and scrappy startups. In 2009, we created Switch to offer that mix of experience to ambitious marketing teams who want their brands to behave like long-term assets – not just a series of campaigns that rent attention for a moment and move on.
That breadth of exposure still feeds everything we do. We stay close to how categories evolve, how customers change, and how brands relate to their audiences. It helps us spot patterns, borrow what works from one world and apply it intelligently in another. When it’s time to choose, your brand should be the signal. The rest is noise.
DOMINATE YOUR DOMAIN
with bespoke solutions
In recent years, we’ve concentrated our practice on categories where trust, taste and slick, on-trend execution carry extra weight – and where over-reliance on rented attention (offers, incentives, paid bursts) gets expensive fast:
luxury interiors, furniture, paints, education, aesthetics and healthcare.
These are considered decisions, high-touch journeys and relationship-driven choices. In these spaces, emotionally resonant, well-structured brand thinking doesn’t just look good; it shifts who people keep coming back to.
Combining our cumulative domain experience, production ecosystem, and our bespoke Gen AI models, we empower you with the sophistication, speed and scale to lead, grow and dominate your marketspace.
WHAT WE DO
Clear, structured ways to power your brand — from foundational strategy to high-performance content and execution.
Sectors
Built Environment
- Interiors
- Furniture
- Paints & Coatings
- Real Estate
Healthcare
- Aesthetic Clinics
- Hospitals
- Wellness
Education
- School Branding & Marketing
Malls & Luxury Retail
Personal Care
- Cosmeceuticals
Automobiles
Banking & Financial Services
F&B
- Restaurants
- QSR
- Corporate
Leisure & Entertainment
- Theme Parks
FMCG
HOW WE WORK
We bring structured, left-brain processes to arrive at right-brain outcomes — ideas with nuance, feeling and memorability. Backstage, our custom-built AI system keeps the quality high, even in fast-moving everyday work.
Left-brain clarity → Right-brain magic
- → Clear frameworks and structured thinking
- → Sharp questions that surface the real problem
- → Joined-up execution across strategy → creative → production
Our AI does the heavy lifting
- → Codifies our 16+ years of expertise into usable systems
- → Accelerates exploration, curation and creation
- → Ensures strong thinking shows up even in everyday work
Repeatable quality that compounds
- → Strong work becomes something you can brief, expect and repeat
- → Not dependent on ‘good days’ or inspiration
- → Builds brand value, not just rented attention
SWITCH UP.
Power up your brand, your team, your workflow.
Collaboration / Consulting
Build assets that build captive markets
For founders, CMOs and in-house leads who want heavyweight thinking on high-stakes work.
- →Brand platforms and territories
- →Launch campaigns, films, key visuals
- →Narrative & creative direction
Coaching / Capability
Make your existing team scary good.
For in-house teams and studios who are already shipping and want to sharpen.
- →Live working sessions on real briefs and campaigns
- →Better briefs, clearer feedback, stronger taste
- →Practical use of AI without losing voice or judgement
Custom Systems & Brand AI
Make it impossible to get it wrong.
For teams ready to bake their standards into how they work every day.
- →Brand-tuned AI assistants based on your language and red lines
- →Prompts and flows mapped to real tasks, not generic use cases
- →Guardrails so speed never turns into sludge
CODE SWITCH.
Speak the consumer's language. Tune in to their tensions. Speak to their aspirations.
Help them make their choices. Switch to their perspective.
Don't just be a brand. Be the answer.
READY TO
SWITCH?
Ready to switch from renting attention to owning it?
Share a link, a challenge or a brief — and we’ll respond with a clear point of view.